MPG's Collaboration With Julianne Hough
For MPG, the choice of Julianne Hough for this special collaboration is a direct extension of our core philosophy: Designed for Life in Motion. "Julianne Hough is the epitome of MPG's core customer. Her healthy, fast-paced lifestyle requires seamless transitioning from rehearsal to social events to performances and everywhere in between. Our collections allow active individuals like Julianne to pursue athletic and artistic excellence without sacrificing fashion for function,” says Ash Modha, CEO of MPG.
Hough, who became a household name as a two-time professional champion on ABC's "Dancing with the Stars,” currently appears as a judge on the hit series and has appeared in such feature films as "Rock of Ages", 2011's remake of "Footloose", and "Dirty Grandpa”, as well as FOX Television's "Grease: Live”. Most recently, Julianne completed her nationwide live dance tour; Move Beyond.
"MPG has established strong roots in the dance and performance community and I love the fact that their designs are fashionable and use the latest state-of-the-art fabrications,” says Hough. "I gravitate towards pieces that are versatile enough to easily transition from active to ready-to-wear, so this brand is a perfect match for me.”
The Fall 2017 collection is designed for modern women who rock an active, urban lifestyle and want the perfect, everyday essentials to match. Her edits tell a stylishly bold story, beautifully communicated through rich color palettes, technical innovations and forward-thinking designs. Dance-inspired pieces that seamlessly transition between workout and everyday wear were introduced as well as a variety of silhouettes. The overall collection is infused with luxe details, gorgeous textures and opulent fabrics with performance edge.
MPG's online shop offers the latest designs, including all of Hough's curated edits for the season. The online destination offers a variety of pieces that are selected to build a fashionable edge around technical innovations to elevate active lifestyles while remaining on-trend and stylish.
Click here to shop The MPG Sport By Julianne Hough Collection
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